Background:
This initiative involves exposing business functionalities and data through APIs, enabling customers to register accounts, make reservations, and manage them for both dining and limousine services. This service extends globally to over 300 clients. Client onboarding, previously a manual process that took 3-4 days per client, faced challenges due to profile maintenance by a third party.
Case Evaluation:
Several challenges were identified in the existing legacy system, including performance issues, limitations in content retrieval from multiple providers, a manual client onboarding process, data storage constraints, and the need to switch CRM based on configuration.
Proposed Solutions:
To overcome these challenges, a comprehensive solution was devised. The technical team collaborated closely with the client, adhering to industry standards and adopting microservices with a serverless architecture to reduce costs and improve performance. The solutions included content retrieval improvements, migration to a cloud-native architecture, and the development of a new profile platform.
Implementation
The primary objectives of API implementation were to enable customers to make combined reservations, create real-time synchronization of bookings, provide a consolidated booking experience, and automate reservation confirmations and reminders. Data integration involved connecting various APIs for dining reservations and custom APIs for limousine bookings.
Conclusion
The successful integration of dining and limousine service APIs significantly improved the overall customer experience, operational efficiency, and brand engagement. This case study underscores the critical role of API integration in creating a seamless, unified experience for customers in the dining and luxury transportation industry. Embracing modern technology and integration practices is key for businesses to stay competitive and meet evolving customer expectations.